The Story of the Horse in the Living Room
If you want to be successful in the games industry, you don’t just need a very good game and a loyal fan base.
The right marketing strategy is just as important. That’s the reason we don’t just focus on online marketing – TV advertising is also incredibly important in convincing new players to play our games. We’ve recently begun to delight international TV audiences with a new Goodgame Empire commercial. The filming was supervised by our TV Team, which is part of our in-house conversion department. Anton, our TV Creative Lead, explains why for the first time, we have opted for a real life spot, i.e. a commercial with real people, instead of just with animated graphics: “With our new TV campaign we want to consciously differentiate ourselves from the competition. We want to reach as broad a target audience as possible, that’s why commercials in general are our benchmark. We are certain that with this high-quality spot, which is unique in Germany for this genre, we will be able to make even more players enthusiastic about Goodgame Empire.
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