The Story of the Horse in the Living Room
If you want to be successful in the games industry, you don’t just need a very good game and a loyal fan base.
The right marketing strategy is just as important. That’s the reason we don’t just focus on online marketing – TV advertising is also incredibly important in convincing new players to play our games. We’ve recently begun to delight international TV audiences with a new Goodgame Empire commercial. The filming was supervised by our TV Team, which is part of our in-house conversion department. Anton, our TV Creative Lead, explains why for the first time, we have opted for a real life spot, i.e. a commercial with real people, instead of just with animated graphics: “With our new TV campaign we want to consciously differentiate ourselves from the competition. We want to reach as broad a target audience as possible, that’s why commercials in general are our benchmark. We are certain that with this high-quality spot, which is unique in Germany for this genre, we will be able to make even more players enthusiastic about Goodgame Empire.
The filming near Hamburg was the highlight of the entire two month production. The star of the film is the horse in the medieval costume, who came along with an appropriately diva-esque attitude. A ramp had to be built as the horse outright refused to go up stairs – even though there were only three. Despite this, or maybe because of this, it didn’t take long for Smoky to attract a crowd of admirers. The school next door ensured that he had a big fan club. Thanks to scrupulous preparations – treatment, script, shot list and the contents were animated beforehand – everything was wrapped up after one day of filming so that the clip could celebrate its premiere in Germany on 1st August 2014. 20 more countries are to follow.
