Mobile Games: The New Industry Trends in 2016
Last week’s hotly anticipated Consumer Electronics Show in Las Vegas showcased the latest ideas in entertainment technology for 2016. Along with state-of-the-art drones, televisions, VR headsets, and smartphones, gaming was, of course, also a focus at the trade show. Video games are among the most popular entertainment products in the world. This is hardly surprising, given how games have conquered our mobile devices: the days when games were just played on consoles and PCs are long gone. Anyone with a smartphone or tablet (and who doesn’t have one nowadays?) has almost certainly tried out a game or two. 37% of Germans play on their smartphone or tablet at least once a week. What’s more, people play everywhere – buses and trains are swarming with people playing puzzle, quiz, and strategy games to pass the time. This seemingly infinite target group is a reason that the future of the gaming industry is looking decidedly rosy. It is for this reason that Goodgame Studios also focuses on mobile titles and has already published the most successful German-made app in the world. Our colleague Patrik Wilkens is Mobile Product Lead for one of our new games. Here you can read about which mobile trends and challenges he thinks will shape game development and marketing in 2016. Read more