Our games enjoy great popularity worldwide, which after such a short time is anything but taken for granted. Such an excellent achievement would not be possible without our team, which is why we wanted to thank everyone with this anniversary celebration. Not even the Hamburg summer was able to dampen our moods.
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Once a year, all computer and video game fans have their eyes on Cologne when the gaming industry has a date with gamescom to present their innovations in the historic city. Although last year’s visitor record was not quite met, 335,000 people again flocked to the convention between 13th- 17th August – even though there were no new consoles to admire this year.
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The right marketing strategy is just as important. That’s the reason we don’t just focus on online marketing – TV advertising is also incredibly important in convincing new players to play our games. We’ve recently begun to delight international TV audiences with a new Goodgame Empire commercial. The filming was supervised by our TV Team, which is part of our in-house conversion department. Anton, our TV Creative Lead, explains why for the first time, we have opted for a real life spot, i.e. a commercial with real people, instead of just with animated graphics: “With our new TV campaign we want to consciously differentiate ourselves from the competition. We want to reach as broad a target audience as possible, that’s why commercials in general are our benchmark. We are certain that with this high-quality spot, which is unique in Germany for this genre, we will be able to make even more players enthusiastic about Goodgame Empire.
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This time the good news comes from Asia, as our Business Development and Rollout teams have achieved a great success: an agreement for cooperation with Qihoo 360, China’s biggest Android app store. Goodgame Studios is the first German gaming company to work with Qihoo 360. Thanks to the agreement, Empire: Four Kingdoms will be available to the app store’s 300 million users from October 2014. Caglar and Michael, who are in charge of the project, traveled to Shanghai to attend ChinaJoy, Asia’s biggest gaming trade show, from July 31st until August 3rd, and revealed the upcoming collaboration in a joint announcement with our new partners.
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This is why Goodgame Academy has been brought into being. This is a training program for various soft skills, such as principles of communications, or time and self-management. We want to give our employees a range of possibilities for internal development in order to strengthen their key skills.
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For non-game developers, the production process for a new game can raise a lot of questions, and even those acquainted with game development can sometimes wonder why we choose one approach over another. So here is a brief insight into our game development.
Our current focus is on mobile games. Even non-specialist technophobes will have realized by now that they will have a hard time avoiding this trend. Goodgame Studios are among the front runners in this area – this is clear from the success of our first app Empire: Four Kingdoms, which for months has been among the top ten highest-grossing games in many countries. Our new game Shadow Kings was developed for mobile devices first, and then adapted for browsers later. Thanks to this multi-platform development, Shadow Kings is available to play on your smartphone or computer. In the future we will continue to optimize our games first and foremost for mobile devices.
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